Get Ready for More with Monash
Monash University’s student space has always been an outlet for current students across campuses, from being informed about events to opportunities and support. However, due to the uncoordinated nature of the current identity and its unharmonious coexistence with the core brand, the new identity and art direction celebrates Monash University's student values and vision, focusing on four core elements: youth, enthusiasm, optimism and accessibility.
Client
Monash University
involvement
Art Direction
Brand Identity
Social Media
Brand Guidelines
credits
Completed at Monash University
Creative Direction: In-house design team (Role: Lead Designer)
Design Direction: In-house design team (Role: Lead Designer)
tools
Photoshop
Illustrator
InDesign
After Effects
A new graphic language to represent the student experience, in harmony with the core brand
Introducing new conceptual ideas using the existing brand guidelines
All rights reserved © Monash University 2024
All rights reserved © Monash University 2024
All rights reserved © Monash University 2024
All rights reserved © Monash University 2024
All rights reserved © Monash University 2024
All rights reserved © Monash University 2024
"I can't speak highly enough of Carla. Not only is she a talented graphic designer emerging in her field, Carla is super easy to communicate and work with. During her time at Monash University, she showcased her creativity, time management and strong attention to detail through the large volume of social media and marketing graphics she designed. On top of this, she worked with the graphic design team and UMAC leaders / managers to roll out a new look and feel for both Monash brand and student channels. The development of the new brand book was a huge task and required expert knowledge, creative flare and hard work to deliver. Carla's interest and enthusiasm in graphic design is evident in both her work and communications. If I had alterations or a last minute design request, she was always online and ready to accept and produce the assets. I can happily say that she is very reliable and she was a pleasure to work with. Carla was a tremendous asset to our social media team and other teams across Monash. She always took initiative to take on work without being asked, her work ethic was trusting and she held herself accountable in her role. I recommend her in any relevant professional setting.."
Stephanie E
Communications, Former Supervisor/Manager at Monash University
"Carla has wonderful talent for exploring creativity in her designs while retaining the key communication message. She has an ability to create striking assets that cut through the noise and always delivers to deadline. An absolute joy to work with."
Lara S
Communications, Former Supervisor/Manager at Monash University
