Orientation Campaign
Orientation is the biggest event of the university year. Welcoming thousands of students locally and across the globe, Monash University strives to create a vibrant and inclusive student experience that inspires connection, exploration and community.
To kick off the year, the new brand evolution was introduced to the campaign.
Coinciding with Orientation, new student campaigns were also launched, presenting global and future opportunities for new and current students. The brand evolution introduces a refreshed creative direction, moving away from disconnected campaign assets towards a cohesive visual identity that better reflects the University's brand and engages students across digital and physical touchpoints.
Client
Monash University
involvement
Art Direction
Brand Identity
Social Media
Brand Guidelines
credits
Completed at Monash University
Creative Direction: In-house design team (Role: Lead Designer)
Design Direction: In-house design team (Role: Lead Designer)
tools
Photoshop
Illustrator
InDesign
After Effects
Introducing new initiatives during the Orientation campaign to enhance the student experience. In partnership with the brand team, a newly designed brand identity was launched across social media, digital and print.
