Orientation Campaign
Orientation is the biggest event of the university year. Welcoming thousands of students locally and across the globe, Monash University strives to create a vibrant and inclusive student experience that inspires connection, exploration and community.
To kick off the year, the new look and feel was introduced to the campaign, evolving the campaign into a harmonious and vibrant event.
Coinciding with Orientation, new student campaigns were also launched, presenting global and future opportunities for new and current students. The brand evolution introduces a refreshed creative direction, moving away from disconnected campaign assets towards a cohesive visual identity that better reflects the University's brand and engages students across digital and physical touchpoints.
Client
Monash University
involvement
Art Direction
Brand Identity
Social Media
Brand Guidelines
credits
Completed at Monash University
Creative Direction: In-house design team (Role: Lead Designer)
Design Direction: In-house design team (Role: Lead Designer)
tools
Photoshop
Illustrator
InDesign
After Effects
To comply with non-disclosure agreements, these images exclusively utilise publicly launched imagery and live environmental assets.
Orientation served as the launch platform for Monash University's refreshed brand identity, introducing new student-focused initiatives designed to strengthen engagement and enhance the student experience. In partnership with the Brand team and DVCE, the identity was applied consistently across social media, digital channels and print, delivering a unified campaign across physical and digital touchpoints.
